I find the group advertising concept fascinating, and have been doing some reading up on it as I’m thinking about using such a site for Philly Dance Fitness. I don’t understand why newspapers haven’t jumped on this. Here’s a viable way to generate revenue from readers who trust them as a local authoritative entity.
Anyway, here’s an article with more info about why and how businesses should use these sites. It seems like there are so many of these sites already. I’ll be curious to see which competitors succeed and which fold.
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